On the other side of the Atlantic, Viaplay Group (formerly Nordic Entertainment or NENT) signed a similarly seismic deal with the Premier League in February 2020. The matches NBC does not broadcast can be watched exclusively on its streaming platform Peacock. NBC fought off competition from ESPN, CBS and FuboTV.
US internationals Weston McKennie (left) and Tyler Adams (right) both play for Leeds United, increasing interest in the North American market (Photo: Robbie Jay Barratt – AMA/Getty Images)īecause the Saturday afternoon blackout only applies in the UK, foreign broadcasters are allowed to show each of the 380 games live.
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